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Marketing

The Six Principles of Digital Advertising

What is it that attracts you to an online advertisement? Is it entertaining? Do they use images? Is it because you recognise the brand? Digital marketing is more than just paying for ads and putting a post on social media. It is about connecting with your customer and getting the most pipeline intake as possible…

The implications of wearable technology on the marketing world

Wearable technology has become massive over the last few years with so many different companies creating their own wearable devices like smart watches or even sunglasses!! With this new advance in technology, it is vital for us marketers and salespeople to be aware of the new avenues we can reach customers and giving strong consideration…

The art of social proofing

The art of social proofing How many of you have seen someone doing something and thought ‘I want to be a part of that’ Or someone eating something and thought or even said ‘I want what she’s having’ That thought you have is at the fundamental heart of Social Proofing. It is important to understand…

How to create value in your marketing activities

How to create value in your marketing activities ‘The extent to which a product or service is perceived by its customer to meet his or her needs or wants, is measured by customer’s willingness to pay for it. It commonly depends more on the customer’s perception of the worth of the product than on its…

Understanding social media and how it can be used to market your products

Understanding social media and how it can be used to market your products Social Media, one of the most prevalent and well known uses of the internet. As of March 18th 2019 we have approximately 25,294,005 people within the Australian population. With 15 million people in Australia using Facebook monthly that’s close to 60% of…