The implications of wearable technology on the marketing world

Wearable technology has become massive over the last few years with so many different companies creating their own wearable devices like smart watches or even sunglasses!! With this new advance in technology, it is vital for us marketers and salespeople to be aware of the new avenues we can reach customers and giving strong consideration to our content to ensure our customers still recognize our brand.

Smaller Screens:

Smaller screens means less space to promote your product or service!! Looking at the wearable devices available today, the average screen size has less than a 3 x 3cm display. Any banners or promotion taking up a large portion or even the whole screen is more likely to upset your potential customer rather than bring you leads or sales.

SEO (Search Engine Optimization):

People web browsing or using search engines on these devices will generally only show the top option to save on screen usage, so if you want to reach customers on these devices and have them be a successful marketing tool, you will have to improve your organic SEO so that you can even make it to the screen.

Immediate action and response:

People are wearing these devices constantly… this gives you a constant avenue for marketing which will always be within arm’s reach. If you can make your marketing memorable, your target market will have constant access to your product’s marketing and will be able to immediately interact with your campaign.

Location specific services:

Nearly all handheld and wearable technology have some sort of location reading capability built in. Through utilizing this feature, companies can target customers who are within their target geographical location. For small startups, this is a brilliant way to gain an immediate, reachable market and reach out to their surrounding community as a starting point so they don’t get swamped by all the established, cashed up businesses in other areas.

About the author, Zac

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